About the Book
“People are our most important asset.” Every company pays lip service to this platitude, but how many companies really embrace it?
People are what sustain—or ruin—your brand. If your people are not excited about the company, indifferent, or even alienated from it, your competitive advantage will disappear.
In The Ultimate Competitive Advantage, FranklinCovey experts Shawn D. Moon and Sue Dathe-Douglass lay out the steps leaders can take to tap into their companies’ most valuable and unique resource: people.
When you promote a company of proactive and engaged employees who create a winning culture, sustain it, leverage it, and make it work no matter what comes your way, your business rises above the rest. From the company that brought you The 7 Habits of Highly Effective People, The Ultimate Competitive Advantage offers six highly effective practices that will propel your company to success by unleashing the potential of your people.
Each practice in The Ultimate Competitive Advantage is based on fundamental principles that hold true across all industries, from the necessity of being proactive to the importance of building win-win relationships. Implementing these practices is the key to making a distinctive difference in the marketplace.
The Ultimate Competitive Advantage will enable your company to achieve remarkable results and become an industry standout by leveraging your most important asset: your people.
About the Author(s)
SHAWN D. MOON is the Executive Vice President of Global Sales and Delivery for FranklinCovey where he is responsible for the company’s U.S. and international offices, the Sales Performance Practice, and the Execution and Speed of Trust Practices. Shawn has more than two and a half decades of experience in leadership and management, sales and marketing program development, and consulting services.
SUE DATHE-DOUGLASS is the Global Vice President of Leadership, Sales, and Delivery Effectiveness at FranklinCovey. Drawing on more than 30 years of organizational and leadership experience, Sue is a catalyst for high performance and engagement at all levels of the organization. Sue joined FranklinCovey in 1996 as a Leadership Delivery Consultant responsible for designing, developing and delivering customized leadership engagement solutions that met the unique needs of her many clients.
LAVLEEN RAHEJA is the Chairman and CEO of FranklinCovey India & South Asia since 2002. He is a Senior Business Leader with over 25 years of experience with premier organizations and a wide range of Leadership groups across diverse industries. He is currently heading the region’s largest performance improvement company helping organizations to achieve results that require a change in human behavior. He is the pioneering professional who set up Learning and Development as a business entity in India and South Asia. Over these 25 years, he has very successfully developed businesses and delivered highly effective consulting and training engagements at all levels in various organizations across industry segments.
